¡Hola, Chica! Okay, let’s get this party started by taking a deeper look into today’s topic: Using Pinterest marketing for business as a Micro Influencer. As always, drop a comment in the comment section of this, so we can all keep the party going and genuinely learn more value from each other.
Seriously, these are huge numbers! In general, Pinterest is essentially a search engine. Plus, unlike online platforms (such as Instagram or Facebook) Pinterest WANTS its users to leave the platform and find real solutions to their struggles and answers to their needs. All in all, think about it like Google. Essentially, millions and millions of search engine “spiders” are crawling websites (daily) to check for reputation, keywords, clarity, etc. And, Google wants to rank only the BEST online resources for its searchers to find. Over all, Google wants users to keep coming back again and again to Google’s Search Engine to find quality solutions.
Basically, it’s the exact same search engine goals with Pinterest.
Today, I’m going to give you four tips to better optimize Pinterest marketing for business as a micro influencer. Honestly, if you’re a blogger, content creator, online coach, influencer (or maybe you are striving to be any of the above) these tips are for you.
Step 1: First off, Login to your personal Pinterest account.
Step 2: Click the down arrow in the top-right corner to open your menu.
Step 3: Click Add a free business account.
Step 4: Click Get Started.
Step 5: Now, follow the prompts to create your business account:
Step 6: Click Next
Step 7: Then, select one of the options from the drop-down menu for the focus of your business, then click Next
Step 8: Now, select what type of business you are, then click Next
Step 9: After clicking “next”, select Yes or No if you do or don’t want to run ads or select I’m not sure yet
Step 10: Then, click Next
Step 11: Choose to Create a Pin, Grow your audience, Showcase your brand, or click the cancel icon to go to your Pinterest business profile.
Over all, rich pins will enhance your Pinterest marketing for business as a micro influencer.
And, rich pins are completely free. Plus, they help both you and Pinterest users by providing more context about your product, recipe, or page on the Pin.
1. Article Rich Pins show a headline, author, and story description
2. Recipe Rich Pins have ingredients, cooking times, and serving times
3. App Rich Pins (iOS only) show an install button so you can download your app
4. Product Rich Pins include real-time pricing, availability, and where to buy
The truth is, as an influencer and influencer coach, my audience is full of content creators and bloggers. So, I use Article Rich Pins.
Also, these Rich Pins pull metadata from your website. And, if you learn more about keywords and emplace them on your blog post titles and meta descriptions, then your rich pins will have a very big advantage. For your reference, the information is attached to your rich pin (via the website page it’s linked to). Also, the rich pin can only be edited by you.
And, when you update your blog post title and meta description, these will also update on all rich pins linked to that URL. Amazingly, this update will happen regardless of who pinned it.
So, if I update an article yearly/monthly, such as 5 Genius Ways to Make Money Online Legitimately in 2020, the publish date (as well as the title change) will be reflected on all rich pins that link to that page.
Likewise, if you change the price on a product with Product Rich Pins then the price will be updated across all pins.
Honestly, creating engaging pins will take some trial and error. And, it will also require showing up consistently on Pinterest. FYI, I use free tools like Canva to great all my Pinterest pins in a “batch-style”. To clarify, by “batch-style” I mean spending an entire day of the week (for me: every other Wednesday) making new pins for the next two weeks. In doing so, it decreases overwhelm. Typically, I am able to pin two weeks worth of pins in just one day! You will find out how I to do this in “Tip 4”. So, stay tuned 🙂.
In general, Pinterest is a search engine. Basically, it’s like a dumb-downed version of Google search engine. So, optimizing your pins description with relevant, targeted keywords and a clear call to action (CTA) encourages more Pinterest users to click-through and see what your content has to offer. And, you can even include hashtags in your pin descriptions! It’s amazing!
For example, I will look at various trending pins to get an idea on what keywords and hashtags are preforming best in my industry and content topic. Even better, using Pinterest for keyword research is totally free. Pinterest marketing is such an amazing opportunity to get more eyeballs (and potential clients) to your online business as a micro influencer.
Incredibly, sharing fresh pins on a weekly (and daily) basis will optimize your Pinterest marketing exposure. And, if you begin to notice a certain pins performing really well (for example: high re-pins, click-throughs, etc.) you can set this pin up to be recycled. By doing this, that same pin will be re-shared at a later date. For your convenience, the tool that makes this so much easier is Tailwind!
Just as an example, Tailwind took my monthly impressions from 4k to over 600k impressions. That is a +633% increase in traffic!
At the end of the day, what matters most is the number of people clicking-through to your content, website, etc. (i.e more organic traffic and reach). But, getting more eyeballs on your Pinterest Business account is a very big deal. Remember, when your Pinterest profile is set to business, you’ll have a clickable link in your bio. So, this means pinners (and users) who find you on Pinterest can directly go to your online platform. Then, they can go straight to your website from your Pinterest profile.
Tailwind lets you schedule out hundreds of pins a month, that will automatically share to Pinterest at your most optimal time(s). Plus, you can even join Tailwind Tribes and schedule your pins, there! As a result, this allows more like-minded users to see your pins and re-share them, too! Truly, there are tons of niched Tailwind Tribes you can join that are full of people just like you (in your same industry) who will be more likely to re-pin your content (OR even click-through themselves)!
IMPORTANT NOTE: Make sure YOU Bookmark this blog post. That way, you have guidance on using Pinterest marketing for business as a micro influencer! Remember, Being fully in-tune with your needs, goals, and circumstances allows you to better know, love, and express YOURSELF and thus your business, too. 🙂
*Earnings and income representations made by Morgan Tyner and ChicaConfident.com, LLC, and their advertisers/sponsors are aspirational statements only of your earnings potential. These results are not typical and results will vary. The results on this page are OUR results and from years of testing. We can in NO way guarantee you will get similar results.
This site is not a part of the Facebook website or Facebook, Inc. or the Google website or Google, LLC or Alphabet Inc. Additionally, this website is NOT endorsed by Facebook in any way, or the Google website or Google, LLC. or Alphabet Inc. Facebook is a trademark of FACEBOOK, INC.