Pinterest marketing for business as a Micro Influencer
¡Hola, Chica! Okay, let’s get this party started by taking a deeper look into today’s topic: Using Pinterest marketing for business as a Micro Influencer. As always, drop a comment in the comment section of this, so we can all keep the party going and genuinely learn more value from each other.
Wow, did you know the following Pinterest statistics:
“As a whole, there are OVER 330 Million users on Pinterest.
Over all, 71% of Pinterest users are female.
In general, 42% of US female adults use Pinterest.
And, 83% of weekly pinners have made a purchase (so income for the merchant) based on content they saw from brands on Pinterest.” (Omnicore)
Seriously, these are huge numbers! In general, Pinterest is essentially a search engine. Plus, unlike online platforms (such as Instagram or Facebook) Pinterest WANTS its users to leave the platform and find real solutions to their struggles and answers to their needs. All in all, think about it like Google. Essentially, millions and millions of search engine “spiders” are crawling websites (daily) to check for reputation, keywords, clarity, etc. And, Google wants to rank only the BEST online resources for its searchers to find. Over all, Google wants users to keep coming back again and again to Google’s Search Engine to find quality solutions.
Basically, it’s the exact same search engine goals with Pinterest.
Today, I’m going to give you four tips to better optimize Pinterest marketing for business as a micro influencer. Honestly, if you’re a blogger, content creator, online coach, influencer (or maybe you are striving to be any of the above) these tips are for you.
So, first things first: Prepping Your Pinterest Account for Business as a micro influencer
Part 1 — Make sure your Pinterest account is set to Business.
Step 1: First off, Login to your personal Pinterest account.
Step 2: Click the down arrow in the top-right corner to open your menu.
Step 3: Click Add a free business account.
Step 4: Click Get Started.
Step 5: Now, follow the prompts to create your business account:
- First, click the edit icon to add your profile picture
- Second, enter your business name
- Third, enter your website, if you have one
- Fourth, choose your Country/region
- Lastly, select your Language
Step 6: Click Next
Step 7: Then, select one of the options from the drop-down menu for the focus of your business, then click Next
Step 8: Now, select what type of business you are, then click Next
Step 9: After clicking “next”, select Yes or No if you do or don’t want to run ads or select I’m not sure yet
Step 10: Then, click Next
Step 11: Choose to Create a Pin, Grow your audience, Showcase your brand, or click the cancel icon to go to your Pinterest business profile.
Part 2, Enable Rich Pins
Well, how do we Enable Rich Pins on WordPress?
First off, let’s define Rich Pins.
Basically, Rich Pins are Pins that include extra information right on the Pin.
Tell me, do you want to use Rich Pins? Honestly, you should!
Over all, rich pins will enhance your Pinterest marketing for business as a micro influencer.
And, rich pins are completely free. Plus, they help both you and Pinterest users by providing more context about your product, recipe, or page on the Pin.
Okay, here’s your Rich Pins overview:
1. Article Rich Pins show a headline, author, and story description
2. Recipe Rich Pins have ingredients, cooking times, and serving times
3. App Rich Pins (iOS only) show an install button so you can download your app
4. Product Rich Pins include real-time pricing, availability, and where to buy
The truth is, as an influencer and influencer coach, my audience is full of content creators and bloggers. So, I use Article Rich Pins.
Woohoo, so, here are six Benefits of Rich Pins for Pinterest marketing for business as a micro influence
Keep in mind, these elements make Rich Pins look more professional, trustworthy, and clear:
- First off, they add extra info (including more keywords) to come up in a Pinterest search!
- Incredibly, they give you control over the info attached to all Pins from your site.
- Conveniently, Rich info on Pins is updated when linked page/site/post is updated.
- Even better, they offer a bold title in the Pinterest feed.
- Incredibly, they allow you to brand your Pinterest account and profile picture/logo.
- And, they enable you to incorporate a follow button onto your Pinterest pins!
Also, these Rich Pins pull metadata from your website. And, if you learn more about keywords and emplace them on your blog post titles and meta descriptions, then your rich pins will have a very big advantage. For your reference, the information is attached to your rich pin (via the website page it’s linked to). Also, the rich pin can only be edited by you.
And, when you update your blog post title and meta description, these will also update on all rich pins linked to that URL. Amazingly, this update will happen regardless of who pinned it.
So, if I update an article yearly/monthly, such as 5 Genius Ways to Make Money Online Legitimately in 2020, the publish date (as well as the title change) will be reflected on all rich pins that link to that page.
Likewise, if you change the price on a product with Product Rich Pins then the price will be updated across all pins.
How to Enable Rich Pins in 5-10 Minutes on Your WordPress Website:
If you’re ready, here are four tips to use Pinterest marketing for your business as a micro influencer:
001. When designing pins, share engaging, vertical, attractive pins that stand out.
Honestly, creating engaging pins will take some trial and error. And, it will also require showing up consistently on Pinterest. FYI, I use free tools like Canva to great all my Pinterest pins in a “batch-style”. To clarify, by “batch-style” I mean spending an entire day of the week (for me: every other Wednesday) making new pins for the next two weeks. In doing so, it decreases overwhelm. Typically, I am able to pin two weeks worth of pins in just one day! You will find out how I to do this in “Tip 4”. So, stay tuned 🙂.
002. When sharing pins, include keywords in your pin description for Pinterest marketing.
In general, Pinterest is a search engine. Basically, it’s like a dumb-downed version of Google search engine. So, optimizing your pins description with relevant, targeted keywords and a clear call to action (CTA) encourages more Pinterest users to click-through and see what your content has to offer. And, you can even include hashtags in your pin descriptions! It’s amazing!
For example, I will look at various trending pins to get an idea on what keywords and hashtags are preforming best in my industry and content topic. Even better, using Pinterest for keyword research is totally free. Pinterest marketing is such an amazing opportunity to get more eyeballs (and potential clients) to your online business as a micro influencer.
003. Make 3 to 5 pins for each blog post (and primary piece of content) that you share with your online brand.
Incredibly, sharing fresh pins on a weekly (and daily) basis will optimize your Pinterest marketing exposure. And, if you begin to notice a certain pins performing really well (for example: high re-pins, click-throughs, etc.) you can set this pin up to be recycled. By doing this, that same pin will be re-shared at a later date. For your convenience, the tool that makes this so much easier is Tailwind!
004. Use a scheduling tool for your Pinterest marketing for your business as a micro influencer.
Just as an example, Tailwind took my monthly impressions from 4k to over 600k impressions. That is a +633% increase in traffic!
At the end of the day, what matters most is the number of people clicking-through to your content, website, etc. (i.e more organic traffic and reach). But, getting more eyeballs on your Pinterest Business account is a very big deal. Remember, when your Pinterest profile is set to business, you’ll have a clickable link in your bio. So, this means pinners (and users) who find you on Pinterest can directly go to your online platform. Then, they can go straight to your website from your Pinterest profile.
For example, here’s a screen-shot of a Pinterest Business account when it allows a clickable bio link
Tailwind lets you schedule out hundreds of pins a month, that will automatically share to Pinterest at your most optimal time(s). Plus, you can even join Tailwind Tribes and schedule your pins, there! As a result, this allows more like-minded users to see your pins and re-share them, too! Truly, there are tons of niched Tailwind Tribes you can join that are full of people just like you (in your same industry) who will be more likely to re-pin your content (OR even click-through themselves)!
FYI, here are the costs: Tailwind is $14.99 single Plus Plan (paid per month) OR $119.00 paid yearly.
Now, CLICK HERE TO TRY OUT TAILWIND FOR FREE!
As a BONUS, join my (free) Pinterest “ChicaBloggers Group Board” for digital Female Entrepreneurs!
SO, CLICK HERE TO JOIN MY GROUP BOARD FOR FREE!
SO, LET’S RECAP!!! Over all, what have we learned together in this blog post?
001. Part 1, Make sure your Pinterest account is set to Business.
002. Part 2, Enable Rich Pins on WordPress
003. Share engaging, vertical, attractive pins that stand out.
004. Include keywords and hashtags in your pin description.
005. Make 3-5 pins for each blog post (and primary piece of content) that you share.
006. As a pro tip, use a Tailwind scheduling tool!
007. Join my Pinterest “ChicaBloggers Group Board” for FREE!
IMPORTANT NOTE: Make sure YOU Bookmark this blog post. That way, you have guidance on using Pinterest marketing for business as a micro influencer! Remember, Being fully in-tune with your needs, goals, and circumstances allows you to better know, love, and express YOURSELF and thus your business, too. 🙂
So, let’s chat!!! After reading this blog post, what questions do you have about Pinterest marketing as a micro influencer?
If you’re up for it, drop a comment below with any tips you have to use Pinterest Marketing for business as a micro influencer! Truthfully, we are better together. And, we cannot wait to learn more from you.
